Interactive Thinking - Packaging innovation
IOW 300.6
Brief
This project required us to apply our branding from part 1 this project and create a range of packaging for at least three product elements. These needed to be translated into three-dimensional renders. The project deliverables include a range of 3D renders of our products and packaging, flat nets of all our packaging and products and an updated vertical narrative.
Rationale
For my brand, I created packaging for four different types of sweets. These include chocolate truffles, lozenges, saltwater taffy and chewy toffees. I wanted to make the packaging both functional and simple in design, with incredibly intricate and pretty patterns and striking colours and illustrations as decoration.
